Ad Insertion Platform and castLabs announce strategic partnership to revolutionize digital video advertising with AdBlendr

LAUSANNE, Switzerland and BERLIN, Germany, April 12, 2024Ad Insertion Platform, a pioneer in cutting-edge ad insertion technology solutions, and castLabs, a global partner in premium digital video technology, are proud to announce a partnership aimed at reshaping the landscape of digital video advertising. Leveraging their respective expertise, Ad Insertion Platform (AIP) and castLabs have joined forces to offer a full end-to-end Server-Guided Ad Insertion (SGAI) solution set to redefine the streaming and OTT industry.

The collaboration between AIP and castLabs marks a significant milestone in providing content providers with a comprehensive solution for maximizing revenue and enhancing viewer experience. castLabs’ renowned PRESTOplay is the first fully compatible video player with AIP’s innovative SGAI technology: AdBlendr. This combination gives clients the possibility to seamlessly integrate the full AdBlendr SGAI solution into their platforms, ensuring optimal performance and compatibility without technical hassle.

Server-Guided Ad Insertion needs to have a video player, not only to able to manage the HLS Interstitials and the future MPEG-DASH Media presentation insertion, but also to be able to manage all the advertising trackers and information that needs to be sent back to the ad server(s). The combination between AdBlendr and PRESTOplay is providing the market a real on the shelf solution for customers willing to implement SGAI on their service. AIP and castLabs have decided to go a step further by proposing an optional bundle offer with AdBlendr, that will integrate the PRESTOplay video player for customers willing to have the all-in- one pre-integrated solution.

“We are thrilled to embark on this strategic partnership with castLabs to introduce AdBlendr, a game-changing solution that represents the next evolution in digital video advertising technology” said Laurent Potesta, CEO at Ad Insertion Platform. “By bundling our expertise and products, we aim to accelerate market adoption of Server-Guided Ad Insertion, especially with our bundle pricing. Our approach involves offering a best-in-class video player capable of seamlessly supporting correct playout of the advertisement, as well as major aspects of essential targeting, ad tracking, and viewability features, all integrated with the innovative and disruptive SGAI AdBlendr solution.”

“We are excited to collaborate with Ad Insertion Platform to bring AdBlendr to the market” said Christophe Kind, Head of Global Partnerships and Market Development at castLabs. “With our premium video delivery capabilities and AIP’s innovative SGAI technology, we are confident that AdBlendr will revolutionize the way advertisers reach their audiences and content providers monetize their content.”

To discuss this integrated solution further, Ad Insertion Platform and castLabs will be exhibiting and available for meetings at the 2024 NAB Show in Las Vegas on April 14-17. Ad Insertion Platform will be present at the Zixi Partner Village (Booth W1401) and the castLabs booth (W2312).

About Ad Insertion PLatform

Ad Insertion Platform Sàrl, a pioneer in dynamic ad insertion since 2007, offers cutting-edge solutions tailored to the broadcast and streaming industry. Their newest product, AdBlendr, redefines server-guided ad insertion, seamlessly integrating the benefits of SSAI and CSAI for optimal targeting and viewer experience. Their flexible, agnostic SSAI solution, DAIConnect ® , enables live or Video-On-Demand (VOD) ad insertion on Connected TV and OTT platforms, including Free Ad-Supported TV (FAST), and can be integrated with any existing ecosystem or infrastructure. Their Ad Break Composer allows customers to create, edit and optimize ad pods with easy drag-and-drop to deliver an exceptional, targeted user experience on virtually any player or connected device. As a trusted partner, Ad Insertion Platform Sàrl continues to drive innovation in digital advertising. https://www.adinsertplatform.com/

About castLabs

castLabs is a leading pioneer of software and cloud services for digital video markets worldwide to easily enable premium content streaming. Their range of applications and services are designed to help businesses deliver high-quality video experiences through protected content playback over a large selection of devices and platforms. castLabs solutions include DRMtoday multi-DRM and CAS licensing, feature-rich PRESTOplay cross-platform players, Video Toolkit cloud encoding, single-frame forensic watermarking, Widevine device and app certification, secure WebRTC end-to-end delivery, as well as expert technical consulting. Learn more at castlabs.com.

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