BERLIN, April 2, 2025 – Castlabs, a global pioneer in premium digital video technology, has achieved additional Open Measurement Software Development Kit (OM SDK) Integration Validation Compliance certification for Connected TV (CTV) by the IAB Tech Lab. This builds on its existing OM SDK certification for Mobile App and Web Video, further strengthening its commitment to standardized ad measurement.
This expanded certification underscores Castlabs’ dedication to delivering accurate measurement, seamless implementation, cross-platform compatibility, and transparency for the addressable tv advertising ecosystem across a broad range of platforms.
With OM SDK certification, third-party viewability and verification measurement for ads served to Connected TVs (Android TV & tvOS) can be conducted without the need for multiple SDK integrations or reliance on VPAID (Video Player-Ad Interface Definition), ensuring compliance with the latest advertising measurement standards.
“Earning this additional OM SDK certification is a crucial milestone in our ongoing mission to equip our customers with the tools they need for transparent and reliable ad-supported streaming experiences,” said Christophe Kind, Partnerships & Market Development Lead at Castlabs. “This certification enables our customers to leverage industry-standard measurement tools, enhancing decision-making and optimizing advertising performance.”
“We are excited to see Castlabs expanding its certification scope as part of the growing list of companies certified for OM SDK – especially in the CTV space,” said Jarrett Wold, VP of Member Solutions, Services and Compliance at IAB Tech Lab. “This certification highlights Castlabs’ dedication to fostering an ecosystem where advertisers have the flexibility to choose their measurement partners, improving interoperability across the industry. Congratulations to the Castlabs team on this achievement.”
The certification applies to Castlabs’ PRESTOplay and PRESTOads SDKs for Web, Android, and Apple platforms, further strengthening its position as a trusted partner for ad-supported video streaming services. By aligning with IAB Tech Lab’s standards, Castlabs empowers its partners and customers to stay ahead in the evolving streaming landscape.
Looking ahead, Castlabs aims to expand certification to additional CTV environments, including FireTV, LG, and Samsung.
For more information on how Castlabs’ PRESTOplay and PRESTOads SDKs can enhance inventory value while reducing costs, visit castlabs.com.
About Castlabs
Castlabs is a leading pioneer of software and cloud services for digital video markets worldwide to easily enable premium content streaming. Their range of applications and services are designed to help businesses deliver high-quality video experiences through protected content playback over a large selection of devices and platforms. Castlabs solutions include DRMtoday multi-DRM and CAS licensing, feature-rich PRESTOplay cross-platform players, Video Toolkit cloud encoding, STARDUSTmark single-frame forensic watermarking, Widevine device and app certification, secure WebRTC end-to-end delivery, as well as expert technical consulting. Learn more at castlabs.com.