Nonlinear targeted ads with streamlined UI and player integration

In the fast-evolving world of OTT, the demand for innovative advertising solutions is at an all-time high. As viewers increasingly opt for ads-supported streaming services, content providers face the dual challenge of maximizing ads revenue while maintaining a premium user experience. At the forefront of addressing these needs, we are excited to announce a new, pre-integrated solution for nonlinear targeted ads, developed in collaboration with our esteemed partners, Broadpeak and Dotscreen.

Enhancing viewer experience with nonlinear ads

Nonlinear targeted ads represent a new frontier in ad monetization. Unlike traditional linear ads that interrupt the viewing experience, nonlinear ads are integrated into the content flow, appearing as overlays, squeeze-back banners, or even in-scene placements. This approach preserves the viewer’s engagement with the content while allowing advertisers to deliver their message in a less intrusive manner.

For example, a squeeze-back banner ad might appear during a live sports event, allowing viewers to continue watching the action while simultaneously receiving relevant, targeted advertising. This method not only enhances the viewer experience but also provides advertisers with higher engagement rates and improved brand visibility. Likewise, pausing content on TV is typically a wasted monetization opportunity. With this new solution, publishers can now leverage such occurrences in a straightforward way. New ad revenue streams can therefore be generated by showing targeted ads during pause TV events without disrupting the UX.

The power of pre-integrated solutions

One of the key advantages of our partnership with Broadpeak and Dotscreen is the pre-integrated nature of our solution. By combining our respective technologies – PRESTOplay for robust video playback, Broadpeak’s broadpeak.io for SSAI combined with SmartLib SDK for advanced monetization use cases, and Dotscreen’s cutting-edge UI/UX – we offer a unified and innovative solution that simplifies the deployment process for Premium TV publishers. This not only reduces time-to-market but also minimizes operational complexities, allowing them to focus on their core value proposition: delivering and monetizing high-quality content to their audiences, at any time, anywhere and on any device (ATAWAD).

A future-proof solution

In a rapidly changing digital landscape, staying ahead of industry standards is crucial. Our nonlinear targeted ads solution is fully aligned with the Interactive Advertising Bureau’s (IAB) SIMID (Secure Interactive Media Interface Definition) standard, replacing older, less secure standards like VPAID. This future-proof approach ensures that our solution is not only compliant with current industry requirements but also adaptable to emerging technologies and advertising trends.

Moreover, our solution supports a wide range of use cases, from live content to on-demand and replay services, across all streaming devices. This versatility allows publishers to maximize their monetization opportunities, regardless of the content type or viewing platform.

Premium viewing on Android TV, CTV and smart TV

In collaboration with Dotscreen, we’ve ensured that the integration of nonlinear targeted ads maintains the highest standards of user experience on Android TV, CTV and smart TV platforms. Dotscreen’s expertise in UI/UX design guarantees that the ad placements are intuitive and non-disruptive, blending seamlessly with the overall viewing experience. This results in a fully customizable premium, user-centric interface that keeps audiences engaged and satisfied.

Conclusion

As the streaming industry continues to evolve, so too must the strategies for monetization. Our partnership with Broadpeak and Dotscreen represents a major step forward in delivering innovative, non-intrusive advertising solutions that enhance both the viewer experience and ad revenue potential. With our pre-integrated solution for nonlinear targeted ads, OTT providers can confidently navigate the complexities of modern advertising, ensuring they remain competitive in an increasingly crowded market.

We invite you to discover more about our future-proof solutions at IBC 2024 in Amsterdam. Visit us at the following booths:

Broadpeak: Hall 1 – booth # 1.F83

Dotscreen: Hall 2 – booth # 2.C20f

Castlabs: Hall 5 – booth # 5.F10