Together with Ad Insertion Platform (AIP), we’re taking addressable TV advertising to the next level by reinforcing further our successful partnership and expanding on new and powerful use cases supported by our comprehensive joint solution. Our common demos at NAB Show 2025 will be showcasing the latest advancements in server-guided ad insertion (SGAI), nonlinear ads, and client-side tracking & measurement – as many of the key ingredients necessary for a fully optimized ads monetization recipe.
What’s new: A deep dive into our demos
As we highlight how PRESTOplay and PRESTOads fully integrate with AIP’s DAIConnect SSAI and AdBlendr SGAI, you’ll get a firsthand look at the technical innovations behind our comprehensive solutions. Our demos will provide an in-depth exploration of how to:
Augment your ads product offer with replay and new nonlinear ads formats
SGAI: Live & replay – We’ll showcase how SGAI enables the monetization of replay inventory while optimizing TCO for live streaming at scale through HLS Interstitials. This ensures smooth transitions between programming and ads content while maintaining broadcast-grade quality. Additionally, we’ll share the latest updates on the finalization of the DASH Alternative MPD events standardization and our joint support of it.
Nonlinear Ads – Expanding beyond traditional ad formats, we’ll present real-world use cases of nonlinear ads, such as L-shape banners or double-box formats. These solutions provide ways for advertisers to engage viewers without disrupting the primary content, offering new monetization opportunities without impacting user experience.
Increase advertisers’ trust & inventory value with standard-compliant client-side tracking & measurement
Cross-platform, player-agnostic client-side tracking is essential to maximizing server-side ad insertion (SSAI) and SGAI enabled inventory values. Our demo will showcase how real-time ad signal triggering and reporting provide advertisers with valuable insights – improving ad impressions, completion rates, and certified measurement accuracy to help publishers optimize their ad strategies.
SVTA compliant frame-accurate client-side tracking – With integration of the Streaming Video Technology Alliance (SVTA) ad creative signaling standard, our demo will highlight how client-side tracking enhances inventory value while maintaining compatibility with existing proprietary schemes.
Open Measurement (OM) compliant – Leveraging IAB Tech Lab OM SDK 1.5, publishers can offer OMID-certified, high value inventory to demand-side partners across mobile, web and CTV.
A fully integrated approach to ad monetization
Our powerful cross-platform SDK suites for video playback (PRESTOplay) and ads tracking & measurement (PRESTOads) is the first fully compatible solution with AIP’s innovative SSAI DAIConnect & SGAI AdBlendr solutions. Together with Castlabs and Ad Insertion Platform, broadcasters and OTT providers gain a seamless, end-to-end ad insertion, tracking & measurement workflow. Our combined technology ensures precise ad stitching while optimizing ad viewability, measurement, and targeting. This powerful partnership simplifies ad implementation for content owners, reducing integration efforts while ensuring high-quality ad playback across all devices.
What’s more, publishers may benefit from our optional bundle offer that will include the PRESTOplay video playback and/or PRESTOads addressable TV ads tracking SDKs.
Experience it live at NAB Show 2025
Join us at NAB Show 2025 to see this game-changing technology in action! Visit our booth at W2369 to explore how SGAI is shaping the future of video advertising. Don’t miss the opportunity to discuss how this integration can help you maximize your ad revenue and improve viewer experiences.
Want to schedule a meeting? Get in touch with us today to book a live demo session!
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