PRESTOplay integrates with Broadpeak SmartLib for precise ad insights and monetization

In the dynamic realm of streaming, advertising has become an essential revenue driver for content providers. Yet, not all advertising is created equal. And here’s the challenge for monetization: how do you make your ads stand out in a sea of content? and quickly!? That’s the question we’ve set to answer with our friends at Broadpeak. The result of that quest is our new PRESTOplay pre-integration with Broadpeak SmartLib for Server-Side Ad Insertion (SSAI). The new off-the-shelf playback solution overcomes the technical complexities of content monetization by streamlining ad insertion and reporting. Find out more below!

The challenge for accuracy and personalization

Traditional one-size-fits-all advertising methods simply don’t cut it anymore. As the streaming universe continues to expand, the ability to deliver personalized, relevant ads will become even more critical to ensure sustainable monetization. In fact, it has been proven that the use of targeted ads drive a higher return on investment compared to mass advertising.

Enter targeted TV advertising, a solution that leverages the power of data to deliver hyper-personalized ads to viewers. In the modern TV and streaming world, where viewers have countless choices, targeted TV advertising is the key to capturing and retaining audience attention, and thus, boosting monetization models.

At its core, targeted TV advertising is about precision. This relatively new model emerges from internet advertising techniques traditionally guided by impression-based models. It involves using sophisticated algorithms and data analytics to deliver ads that are tailored to the individual preferences and behaviors of viewers. This means showing a sports car ad to a car enthusiast and a gourmet cooking ad to a foodie.

Data-backed and technically advanced, targeted TV advertising is not just a trend; it’s a strategic imperative in the streaming era. It ensures your ads get the highest return on investment. Ultimately, it’s how you cut through the noise, engage your audience, and drive results in an ever-competitive landscape.

castLabs and Broadpeak’s new integration

Against this reality, and building upon our longstanding partnership, we’ve joined forces with Broadpeak to streamline targeted TV advertising tracking.

In the form of a new pre-integration, our PRESTOplay SDKs, known for their robustness and versatility, now seamlessly integrate with Broadpeak’s SSAI solutions. The benefits? OTT and PayTV providers can easily enable new monetization models driven by precise targeting and reporting.

The out-of-the-box integration includes support for both on-premise deployments using the BKYou solution and Software as a Service (SaaS) via the Dynamic Ad Insertion (DAI) service.

One of the key highlights of this integration is its ability to capture ad impression statistics at the PRESTOplay SDK level, unlocking valuable insights for advertisers. This data is then made readily available to the Broadpeak SSAI platform through its SmartLib client SDK.

castLabs' PRESTOplay new integration with Broadpeak's SSAI solutions workflow
An overall workflow of the ad insertion and reporting is depicted here

This functionality is a game-changer because it provides ad completion rates to third-party systems. Why is this important? Well, it’s crucial for campaign management and billing reconciliation, empowering content providers to make data-driven decisions.

Moreover, SmartLib supports third-party viewability and verification measurement of ad serving, fully compliant with IAB Tech Lab-certified Open Measurement standards. This ensures transparency and accuracy in the advertising ecosystem, giving advertisers and content providers greater confidence in their campaigns.

The new release expands on PRESTOplay’s existing collaboration with Broadpeak, which includes integration with their mABR NanoCDN solution for seamless NanoAgent discovery, as well as their Advanced CDN Solution, designed for efficient session management and comprehensive playback statistics.

A seamless viewer experience with smart returns

By bringing together PRESTOplay SDKs and Broadpeak SSAI’s end-to-end solution, OTT and PayTV operators can now offer a flawlessly integrated, targeted video advertising experience for their audiences. Advertisers can now engage in one-to-one conversations, similar to their investments in online inventories and audiences, departing from traditional linear TV advertising. Ultimately, this means more engaging, relevant, and effective ads for viewers; and more returns from OTT and PayTV operators.

If you would like to get the full experience, make sure to visit us at IBC 2023. We will showcase our newest integration at our booths:

  • castLabs: Hall 5 – booth #5.G55
  • Broadpeak: Hall 1 – booth #1.F76

See you there!

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Posted by

Jean Navarrete

Jean Navarrete
Digital Marketing Manager

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