Castlabs blog

Discover insights at the intersection of technology and business. Our experts decode industry developments, emerging trends, and offer practical guidance to help you turn today’s innovations into tomorrow’s competitive edge.

From ground to cloud: How airlines are raising NPS by keeping entertainment fresh and personalized

From ground to cloud: How airlines are raising NPS by keeping entertainment fresh and personalized

Blog article

In-flight entertainment (IFE) has long been a core part of the passenger experience, but let’s...

Driving innovation in Dynamic Ad Insertion: Overlay ads and SVTA/OMID beaconing

Driving innovation in Dynamic Ad Insertion: Overlay ads and SVTA/OMID beaconing

Blog article

As the media and entertainment industry continues to evolve, the demand for more engaging, personalized,...

Reintroducing Castlabs: Making media possible.

Reintroducing Castlabs: Making media possible.

Blog article

In a world where technology evolves at lightning speed, staying ahead means not just innovating...

Castlabs and Ad Insertion Platform strengthen further strategic partnership in digital video advertising

Castlabs and Ad Insertion Platform strengthen further strategic partnership in digital video advertising

Blog article

Together with Ad Insertion Platform (AIP), we’re taking addressable TV advertising to the next level...

STARDUSTmark: The next evolution in forensic watermarking

STARDUSTmark: The next evolution in forensic watermarking

Blog article

At Castlabs, we’re excited to introduce major updates to our groundbreaking single-frame forensic watermarking technology...

What is DRM for video protection and why it matters in 2025

What is DRM for video protection and why it matters in 2025

Blog article

As digital media keeps growing, protecting video content has become more important than ever. For...

Castlabs joins the Coalition for Content Provenance and Authenticity

Castlabs joins the Coalition for Content Provenance and Authenticity

Blog article

In a rapidly evolving digital landscape, the demand for content authenticity and trust has never...

Castlabs teams up with CommScope to implement SGAI

Castlabs teams up with CommScope to implement SGAI

Blog article

Partnership to help monetize streaming across the entire user journey *This blog was authored by...

Revolutionizing Addressable TV Advertising with Server-Guided Ad Insertion

Revolutionizing Addressable TV Advertising with Server-Guided Ad Insertion

Blog article

In today’s rapidly advancing streaming industry, addressable TV advertising has emerged as a game-changer, enabling...

Nonlinear targeted ads with streamlined UI and player integration

Nonlinear targeted ads with streamlined UI and player integration

Blog article

In the fast-evolving world of OTT, the demand for innovative advertising solutions is at an...

Single-frame forensic watermarking for content authenticity

Single-frame forensic watermarking for content authenticity

Blog article

In today’s digital landscape, ensuring content authenticity has never been more crucial. With AI technologies...

Castlabs joins HPA to bolster media production security and innovation

Castlabs joins HPA to bolster media production security and innovation

Blog article

Exciting times ahead! We’re thrilled to share our latest move to work even more closely...