Rethinking trust in digital media
As AI-generated content blurs the line between real and synthetic, ensuring media authenticity has never been more critical. In this talk, James Hynard explores the limitations of C2PA’s current “hard binding” approach (where provenance metadata can be lost or become impractical) and introduces soft binding as a more resilient alternative. The session, part of Qualabs’ Tech Meetup , also looks ahead at how these concepts are being applied to live streaming, highlighting emerging implementations and what’s next for trusted media workflows.
Learn more about forensic watermarking for content authenticity.
How resilient is your content protection?
Discover how STARDUSTmark brings forensic watermarking into the real world, helping you trace leaks, protect assets, and maintain trust across the entire content chain.