Get all the details about PRESTOplay for Addressable TV Ads, powered by SGAI.
In a brisk 20-minute session at Connect Tech Chat Theater, Thasso Griebel, CastLabs’ Technical Lead for Player Development dives into the concept behind our hot-off-the-press PRESTOplay for addressable TV ads technology. Grounded in server-guided ad insertion (SGAI), this dynamic ad insertion technology was a highlighted demonstration at the Castlabs booth during NAB 2024 and stands as an exclusive component of the PRESTOplay suite.
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