Challenge
DRM technology fragmentation complicates the matter of achieving studio content playback across all screens, with browsers and operating systems supporting some technologies and not others. Get sought a license delivery network solution with support for all major DRM systems, slashing costs and complexity, to support in-browser playback, Android, iOS and Apple TV.
Get were also concerned that many DRM licensing solutions operate on a per-event model. Charging for each license key dispensed per view rather than per-active-user penalizes service growth and drives up cost. Get needed an alternative, more economically viable model.
Both live and video-on-demand content are streamed through the Get TV service so content protection must be robust for both types of playback.
Their final consideration, with existing long-term vendor partners, Get required an agnostic licensing solution that integrated within their system architecture without significant cost or hassle.
One of Norway’s largest cable-TV and broadband operators, Get AS connects its audience with a vast library of VoD movies and live broadcast channels through in-browser playback, and apps for Android, iOS, and Apple TV.
Year established: 1969
Region: Europe
Service: Cable / SVOD provider
Solution
Get chose to implement Castlabs’ DRMtoday license delivery network running on AWS supporting multiple DRM technologies including Google Widevine™, Microsoft® PlayReady®, and FairPlay Streaming by Apple through a single integration.
With an established base of customers already accessing Get’s services and several key considerations in mind, it was important that DRMtoday fulfilled requirements with:
- Facilitation of DRM-enabled playback across tablet, smartphone, laptops, and desktops across Android, iOS, Windows and Mac OS X devices
- DRM-enabled playback for Apple TV
- Support for PlayReady, Widevine and FairPlay Streaming
- Providing a single integration for simplified DRM management
- Ease-of-integration with third-party technologies and existing infrastructure
- An economically viable per-active-user billing model
- License key rotation to prevent the compromise of live content mid-stream
testimonial
Launching our service with DRM protection from Castlabs has been trivial compared to what has traditionally been a cumbersome problem in the industry. We look forward to extending our reach to further devices and technologies.
Marius Haugen Head of Development
Result
Get were able to thoroughly test the DRMtoday service prior to implementation, including tests of DRMtoday’s plug-in pre-integration with the Wowza Streaming Engine™.
“Agility and leniency in the trial period was of considerable benefit to us”, said Marius Haugen, Head of Development at Get AS. “None of the other options we were trialling gave us the freedom to test the service to the extent that Castlabs did”.
Testing through the trial phase and pre-integration support for Wowza streaming software, ensured a smooth implementation of DRMtoday within Get’s infrastructure and an efficient time-to-market turnaround.
Successfully launching the cross-platform Get TV service to their 1 million TV customers, initial reviews have been positive. Further plans, investing in content and improving the service, hope to build on this initial success and encourage both subscriber growth and renewals.
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