How can media companies protect their streams, grow advertising revenue, and help audiences trust what they watch?

In this interview with IAMT at IBC 2026, Christophe Kind shares how we’re tackling these challenges, from illegal restreaming to delivering a reliable viewing experience. Watch the full conversation for a closer look at DRMtoday, server-guided ad insertion and ad measurement, and ORIproof, which brings together C2PA-based provenance and forensic watermarking to keep content’s origins traceable throughout the media workflow.

Can you trace your content back to its source?

Content travels. Its origins should stay traceable: discover how ORIproof helps preserve the connection.