Drive Success with Video Analytics and Business Intelligence: YOUBORA Infinity and castLabs’ PRESTOplay SDKs
Evaluating each unique session and video playback experience of your streaming service can provide valuable data-driven insights in areas such as user behavior, device and version compatibility, and service performance. These insights can transform how you make business, operational, and technical decisions allowing you to tweak service delivery for greater cost efficiency, increase revenue, and optimize quality of experience.
Using castLabs’ PRESTOplay SDKs pre-integration with NPAW’s YOUBORA Infinity platform, you can benefit from descriptive and predictive insights with access to a holistic suite of integrated video analytics and business intelligence tools.
Screenshot of the YOUBORA Infinity Interface [Source: NPAW]
Just as castLabs’ PRESTOplay SDKs simplify player application development across all screens for feature rich DRM-enabled playback, the integration with YOUBORA Infinity is simple to activate and can help:
- Monitor and align service performance to industry averages to understand recurrent issues, their causes, and their seriousness.
- Improve content and ad efficiency by understanding how ads perform best, and utilizing advanced A/B/n testing techniques.
- Proactively manage your customer base utilizing data identifying user’s life cycle and consumption trends.
- Optimize content discovery and recommendation algorithms through understanding user preferences and interaction with your platform.
Watch our Webinars
Past webinars with Nice People At Work on ‘Assessing the Importance of Offline Playback and its Metrics‘ and ‘Improving Playback Quality of Experience Through Analytics and BI Tools‘ are available to view now.
How LIGHTBOX Benefited from PRESTOplay and YOUBORA Infinity
LIGHTBOX’s extensive evaluation of video playback and analytics tools ended with the implementation of YOUBORA Infinity integrated with castLabs’ PRESTOplay SDKs for Android and Browsers.
“castLabs player offers a plugin-free playback solution across different web browsers and provides the ability to deliver Smooth Streams with PlayReady license to platforms that would not have provided native support. This together with the integration with YOUBORA allows for the Quality of Experience to be optimised for our customers”, said Diluk De Silva, Service Reliability Manager at LIGHTBOX.
The combined PRESTOplay SDKs and YOUBORA Infinity solution is ideal for broadcasters, telcos, media companies, and OTT service providers that want the best return on investment and user experience from their streaming service.