Enabling shoppable video monetization with PRESTOplay and Fade
With the growing streaming platform landscape, consumer viewing increased by almost 75% in 2020. And as platforms compete for viewer wallets, monetization has mainly remained the same. Monetization tools range from ad-supported models, subscription service bundling to same-day in-theater pay-per-view content. Combined with the cost of developing and acquiring content, platform distribution plays a vital role in preserving viewer retention.
Contextual shoppable video is the future of engagement and content monetization for streaming services. In 2017 viewers spent almost 50% more time engaging with interactive videos, according to MAGNA research. Today’s behaviors shift towards an even deeper emotional attachment to characters, products, and services discovered in video content. While we allow you to spend less time and money on player development to bring video to viewers via simple APIs, our shoppable solution integration for premium video with Fade Technology gives viewers a unique experience and reason to subscribe to your platform.
Fade Technology, a U.S.-based SaaS company, enables contextual shoppable monetization for professional video content on streaming and publishing platforms. We’ve partnered with Fade Technology by integrating our solutions and reducing time to market for streaming service providers. Fade’s solution is a frictionless and intuitive user interface (UI) that understands professional video environments. It’s an in-video discovery and instant checkout experience natively presented on top of PRESTOplay-powdered premium video.
“We’ve built a solution that enables the streaming video ecosystem of player software, content, brands, and ad creators to deliver an unimagined experience for viewers within the short and long-form video. You don’t have to build it, we just need to come together to make the white-label solution yours,” says Michelle Perkins, CPO at Fade.
How does the castLabs x Fade partnership provide value?
We partner with Fade to provide streaming platforms with a 360-degree monetization solution to engage viewers and brands at the video player level. Our PRESTOplay SDKs provide players across multiple screens such as Android devices and Android TV, iOS devices and Apple TV, HTML5 platforms including browsers, Windows/macOS desktops, game consoles, and TVs with a simple API. The joint solution allows you to offer advertisers and brand partners engagement, retention, and purchase conversion premium videos or ad units on your platform. The deeper insights into viewer journeys across delivery provide streaming platforms the first-party pre and post-transaction data and analytics across devices.
What sets Fade’s experience apart is the combination of shoppable commerce in a video in a single unified white-labeled solution on our player for a streaming platform. The contextual checkout experience allows viewers to remain in the viewing experience, creating more value on your platform. Fade facilitates the relationships between the viewers and sellers on your behalf.
Key solution benefits are:
- New revenue stream + CX
- Future proof your monetization toolkit with an embedded shoppable solution
- Rapid player development with cooperative behaviour and features across all platforms
- Maximizes the return on ad investment and product placement spend (ROAS)
- Minimizes investment cost of building and ownership of e-commerce