Nice People At Work and castLabs Announce Strategic Partnership

CastLabs’ pioneering video player technology joins with YOUBORA Analytics in a powerful combination to ensure high Quality of Experience

BARCELONA, Spain & BERLIN, Germany–September 6, 2016NICE PEOPLE AT WORK (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced today that the organization has partnered with castLabs, experts in player software and video delivery cloud-services, to guarantee audience satisfaction. By integrating NPAW’s YOUBORA Analytics into castLabs’ player technologies, the two companies have entered into a powerful partnership to reduce streaming lag and buffering times, among other disturbances adversely affecting audience video experiences.

castLabs specializes in mobile and browser playback technology, multi-DRM licensing, as well as encryption and packaging. Collaborating with NPAW and integrating YOUBORA Analytics with their players helps castLabs’ clients to proactively monitor and report negative playback phenomena in real time, to ensure audiences have an online video experience equal in quality to what they would otherwise receive from conventional television.

YOUBORA, the award winning analytics platform developed by NPAW, leads the industry in providing precise and scalable quality metrics, in real time. Operating across platforms, YOUBORA collects data continuously to provide clients with accurate metrics pertaining to the playback experienced by their audiences. With information of such detail, content providers are empowered to make informed decisions to set and achieve goals for audience engagement and business growth. castLabs joins the growing list of NPAW partners who work together to deliver excellent video experiences to end-users.

“castLabs is shaking up the player market, just like NPAW is making waves in analytics,” said NPAW CEO Ferran Gutiérrez of the NPAW-castLabs partnership. “This partnership guarantees our commitment to keep up with vanguard technologies like castLabs’ HTLM5 player and mobile platform SDKs. YOUBORA working with the innovative players offered by castLabs as one entity is good news for audiences interesting in having two leading technologies working together for their benefit.”

“With NPAW as an integration partner, we’re able to provide a new layer of rich playback components across our cross-browser DASH Everywhere player as well as our Video Player SDKs for Android and iOS devices,” said Michael Stattmann, Managing Director of castLabs. “The collaboration with NPAW means streaming services using our player technology can now simply ‘switch on’ powerful analytics and Quality of Experience features.”

NPAW and castLabs will be exhibiting at IBC in Amsterdam from 9-13 September 2016. castLabs will be demonstrating their video delivery solutions at booth 14.L02, and NPAW will be showcasing their streaming quality technology at booth 14.D01.

About NPAW

NPAW is a Business Intelligence and Big Data company serving the online video industry. Through our solid, agile, and highly scalable analytics infrastructure, we support reliable data analysis for any customer in a timely, personalized and cost-effective manner. Our platform, YOUBORA, combined with NPAW’s highly knowledgeable and experienced team, enables our customers to make informed and strategic business decisions, take action to efficiently resolve video delivery disturbances, among other innovative purposes, using in-depth and complete data.

NPAW is a global company with offices in Barcelona and New York. In January 2016, NPAW expanded its market focus to cover the United States, but aims to continue its global expansion. We work with multiple partners and have an extensive network to support our customers. The company is privately held with VC backing, and was founded in 2008.

Please visit www.nicepeopleatwork.com for further information.

About castLabs

castLabs pioneers software and cloud services for digital video markets worldwide. The company provides solutions to easily enable the secured distribution of premium movie and TV assets for high-quality video experiences. Their range of applications and services are designed to help businesses deliver DRM-protected content over a large selection of consumer devices and platforms. Founded in 2007, castLabs has offices in Berlin and Los Angeles. To learn more, please visit castlabs.com.

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Media Contact for NPAW
Diana Navas
Tel: +34 931 22 21 11
press@nicepeopleatwork.com

Media Contact for castLabs
Bryce Pedersen
+49 1749250108
marketing@castlabs.com